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Year : 2015  |  Volume : 6  |  Issue : 3  |  Page : 123-125

Enlightened advertising: A role for dental marketing in enhancing dental literacy

School of Dental Medicine, University of Connecticut, Farmington, Connecticut, USA

Correspondence Address:
Carolyn Bradford
School of Dental Medicine, University of Connecticut, Farmington, Connecticut
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Source of Support: None, Conflict of Interest: None

DOI: 10.4103/2155-8213.163818

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This commentary discusses the importance of accuracy in toothpaste advertising and explores ways in which ensuring such accuracy could help to address the present need for improved dental literacy among the general public.

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